Creating a Thriving Snail Mail Club from Scratch: My Journey with Zero Subscribers and Big Dreams

Rebecca Dollery
Apr 21
3 min read

Starting a snail mail club with no experience might sound like a challenge few would take on. Yet, here I am, building one from the ground up, learning every step of the way. So far, I have zero subscribers, but the process has been rewarding and full of lessons. In this post, I want to share my journey, the tools I use, and how I’m marketing my art while updating my website to include subscriptions. If you’re curious about starting something similar or just want to follow along, you can find me on socials at @bexstarart.

Why Start a Snail Mail Club?

In a world dominated by instant messages and emails, snail mail offers a refreshing, personal touch. It’s about slowing down, creating something tangible, and connecting with others in a meaningful way. For artists like me, it’s also a way to share original art and creativity beyond digital screens.

Starting from zero subscribers means I’m building everything from scratch: the concept, the audience, and the marketing. It’s a test of patience and persistence, but also a chance to grow organically.

Finding the Right Tools: Using Vibiz and More

One of the first steps was finding tools that make the process easier and more fun. I discovered Vibiz, a platform that helps create and manage some of the crm, marketing and prompts for responses to allow me more time to work on the things that really matter.

Besides Vibiz, I use simple stationery supplies, envelopes, and art materials to create unique mail pieces. Each letter or postcard is a small piece of art, which I hope will make subscribers feel special and my trust Epson Eco Tank 8550.

Updating My Website to Include Subscriptions

My website is the hub where everything comes together. Adding a subscription feature was a priority. Here’s how I approached it:

Created a dedicated page explaining what the snail mail club is about
Added clear subscription options with pricing and benefits
Included a FAQ section to answer common questions about the club and mailing process
Made sure the sign-up process is simple and mobile-friendly

This update helps visitors understand the value of joining and makes it easy for them to subscribe.

Searching for Viral Hashtags to Reach More People

Marketing a snail mail club means finding the right audience. I started by researching hashtags related to snail mail, art, and subscriptions. Some examples I use include:

Using these hashtags on platforms like Instagram and Twitter helps me connect with people who love snail mail and art. It’s a slow build, but every post is a chance to reach someone new.

Handmade postcards are the heart of my snail mail club, each one crafted with care and creativity.

The Reality of Zero Subscribers So Far

It’s easy to feel discouraged when no one has subscribed yet. But I remind myself that building a community takes time. Here’s what I’ve learned from this stage:

Consistency matters: Posting regularly and engaging with followers keeps the club visible.
Quality over quantity: Each piece of mail is crafted with care, which will attract the right people eventually.
Patience is key: Growth doesn’t happen overnight, especially for niche hobbies like snail mail.
Enjoy the process: Creating art and writing letters brings joy regardless of subscriber count.

How I Market My Art Alongside the Club

While the snail mail club is my main project, I also promote my art separately. This helps build a broader audience that might eventually join the club. Some strategies I use:

Sharing behind-the-scenes photos of my art-making process
Posting time-lapse videos of creating mail pieces
Making sure I show up for this project like I have always done for work

These efforts create multiple touchpoints for people to discover my work and the club.

Tips for Anyone Starting a Snail Mail Club

If you’re thinking about starting your own snail mail club, here are some practical tips from my experience:

Start small and simple: Focus on creating a few quality mail pieces before scaling up.
Use tools like Vibiz to manage marketing and mailing lists.
Update your website to clearly explain the club and make subscribing easy.
Research and use relevant hashtags to find your audience.
Be patient and enjoy the creative process, even if growth is slow.
Engage with your community online and offline to build connections.

What’s Next on My Journey

I plan to keep creating, sharing, and improving the club. My next steps include:

Creating themed mail packages for special occasions
Collecting feedback from early subscribers to improve the experience
Expanding marketing efforts to new platforms

If you want to see how this journey unfolds, follow me on Instagram and Tiktok @bexstarart.